University marketers: try making your message more Snapchatty

 

Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphs Using Snapchat for marketing is all about ‘delivering a message in an authentic and original way’. Photograph: Peter Macdiarmid/Getty Images If you think Snapchat is only used in universities by students documenting their antics in the pub, you may be missing a marketing trick. As a virtual space where young people congregate, communicate and share, it provides plenty of opportunities for marketers to showcase the best of their institutions. We spoke to three universities who have used Snapchat stories – a feature that allows you to publish a collection of photos and videos that can be viewed for 24 hours – to run campaigns. Sharing Clearing news The media team at Anglia Ruskin University found out from early forays into Snapchat that they needed to put in plenty of legwork to keep a story going and get followers, so that they didn’t end up hosting an empty party. With those foundations laid, they allowed student ambassadors to take over the official account, giving a behind-the-scenes look at what was happening during the Clearing process and inviting young people to share their experiences. The campaign evolved naturally. “Followers posted images with their results, pictures of the email saying ‘You’re in’, or snaps of visiting campus,” says Katy Christie, communications manager at the university. The account picked up 106 new followers on the first day, and young people even started to contact… MORE …

University marketers: try making your message more Snapchatty

Source: Guardian