This Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an Unusual Yuletide Tale

Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands memorably delved into divorce with an affecting spot that had viewers reaching for the Kleenex. Though the subject matter is different in…