This Creative Agency Made Poster-Sized, Bacteria-Filled Petri Dishes and Put Them in a Mall

The Electric Factory Group co-founder and CCO Juan Ciapessoni will tell you that you can disrupt any medium, even a traditionally static one like out-of-home posters. “All that matters is the idea, the craft and the innovation applied to the medium,” explained Ciapessoni. It’s not surprising that he’d point to posters: Recently the 15-year-old Montevideo,…