Social, Not Search, Gaining More Of Marketers' Budgets

Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they will open their wallets just a bit wider for Facebook. While 41% of retailers say paid search and 47% of retailers cited email marketing as being in their list of top five marketing overall strategies, only 13% and 16%, respectively, said it is their best way to acquire new customers, according to the report released Wednesday from the National Retail Federation and Forrester during Shop.org. The annual State of Retailing Online 2016: Marketing and Merchandising report suggests that organic search engine optimization (SEO) will see a boost this year in terms of investment, but not as much as social media. About 53% of marketers said they will increase the amount they spend on SEO this year compared with 2015. Some 37%…
MORE …Social, Not Search, Gaining More Of Marketers’ Budgets

Source: Search Blog