Put Your AirHands Together For The iPhone7

There are hundreds of millions of smartphones out there, and tens of millions of people who have no big urge to upgrade right now. So the introduction of the iPhone7 — “now featuring no earphone jack!” — won’t change the business overnight. But Apple has a way of moving the market in the direction it wants the market to move.  Apple’s marketing chief Phil Schiller said the iPhone7 two-little-buds AirPods (for just $159) are examples of Apple’s “courage.” I would say that’s true in the way American Airlines was courageous by starting to charge passengers $25 per checked bag, back in 2008. We were all impressed by an airline’s ability to make us pay more to fly. BBC.com has put together a good collection of excerpts from tech writers dimly appraising the iPhone 7. The Verge says those little plugs “just scream out to be instantly lost.” (If only they DID scream.) The Wall Street Journal says “Apple’s rationale for this change — that we want too much jammed into our tiny phones — fell flat to me. It’s an annoyance, but one I think we’ll get used to soon enough.” Maybe. Writes The Guardian: “The beauty of the headphone cable is just like the beauty of a tampon string: It is there to help you keep track of a very important item, and help you fish it out of whatever nook and cranny it might have fallen into. Apple’s apparent blindness to this blindingly obvious problem is perplexing.” There’s already… MORE …

Put Your AirHands Together For The iPhone7

Source: Mobile Insider