Social, Not Search, Gaining More Of Marketers' Budgets

Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they will open their wallets just a bit wider for Facebook. While 41% of retailers say paid search and 47% of…


How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

Content marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At…


University marketers: try making your message more Snapchatty

  Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphs Using Snapchat for marketing is all about ‘delivering a message in an authentic and original way’. Photograph: Peter Macdiarmid/Getty Images If you think Snapchat is only used in universities…


Latest Apple Gadgets Lack 'Wow' Factor

Now you see it, now you don’t. Ahead of its official launch, Apple mistakenly tweeted out the iPhone 7’s sexiest specifications. We learned at that moment that the latest iPhone is a lot like the last several iterations — but with a new water-resistant shell, dual camera system, stereo speakers,…


Build in-house or outsource? It’s not a simple choice

Deciding whether to handle resources internally or externally may seem easy, but getting it wrong can cause long-term damage Build or buy? This question teases out many of the issues facing a company. Photograph: Anders Brohus/AP How does a company know what resources should be developed internally versus what should…


Mobile To Slow Growth For Ecommerce Holiday Spending

Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug a little deeper to…


Put Your AirHands Together For The iPhone7

There are hundreds of millions of smartphones out there, and tens of millions of people who have no big urge to upgrade right now. So the introduction of the iPhone7 — “now featuring no earphone jack!” — won’t change the business overnight. But Apple has a way of moving the…


Track your goals with campaign groups and performance targets

AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for…


Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think. I recently overheard a marketing exec, who clearly thought he had his finger on the…


Changing face of media

pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television.   The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and more frequently than ever before. With more people engaging with media why do we…