NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees

NBCUniversal is taking the training wheels off its data platforms and committing $1 billion in ad inventory this year to transact with clients using data-based targeting and guarantees on non-Nielsen metrics. The announcement, which applies to both the scatter and upcoming upfront markets, comes as the company unveiled its Audience Symphony platform, which taps into…