Mobile Data Attracts More Investment Dollars

As smartphones become central to our lives, it’s no wonder that investors are so hot on mobile data.   To that end, mobile data platform mParticle just received $17.5 million in fresh funding from Bain Capital Ventures, and existing investor Social Capital. The additional funding brings the company’s total capital raised to $37 million since its debut in 2013. Scott Friend, managing director at Bain Capital Ventures, says he was attracted to mParticle’s management team and its data platform, which is “being used by more traditional marketers for whom mobile is of paramount importance but not their only concern.” “We are big believers not only in the vision but also in their ability to execute upon it,” Friend said of mParticle leadership. Founded in 2013, mParticle has amassed an impressive roster of brand clients, including Airbnb, Foursquare, Hulu, and Spotify. By its own estimation, mParticle now manages more than 1 billion…
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Source: Mobile Marketing Daily