Google Penguin 4 Lives In Real-Time — Why Sites Didn't Recover

Penguin 4.0 has finished rolling out, after four years. The algorithm was introduced by Google in April 2012 to deal with link quality. Gary Illyes, who works on ranking and various SEO policies and processes at Google, confirmed that the real-time spam algorithm has completely rolled out, in a Twitter tweet to Jennifer Slegg, founder of SEM Post. Penguin 3 demotions have been removed, so if sites did not recover from demotions based on prior versions the links are probably all bad, she tweeted.  Google has several link algorithms, Illyes confirmed, but Penguin 4 catches spam in real-time. As soon as Google crawls and indexes the page, the algorithm devalues the page with the spam, which will surely negatively impact voice-search query results that might serve up on Home or local search queries on mobile devices. Previously, Google’s algorithm devalued complete sites in batches monthly. This version — the final version,…
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Source: Mobile Marketing Daily