40% Own A Smart TV, 35% Still Have A VCR

One of the more significant connected devices in the home may end up being the smart TV. While more consumers add Internet-connected devices such as thermostats, security systems, locks and lighting over the long term, people in the short term are increasingly streaming content through their connected TVs. Four in 10 consumers already have a smart TV, according to the consumer market research firm GfK. And more than a third (36%) of consumers own a digital media player. Apple TV is now used by the least (8%) of those, with the other main players being Roku (15%), Google Chromecast (10) and Amazon’s Fire TV, according to the report, Over-The-Top TV 2016. The study comprised interviews of 1,100 consumers in a nationally representative GfK panel of consumers aged 13 to 64. Consumers are hardly giving up traditional television, since 89% of them watch TV at least once a week. But connecting…
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Source: Mobile Marketing Daily