December 2018




Netflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content

It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we’re talking about Noah Centineo’s (reportedly ad-lib) flirtatious maneuver in Netflix’s To All the Boys I’ve Loved Before. They are so cute ???????? pic.twitter.com/6WntY6lsHt — HunYa???????? (@HunButterf17) August 27, 2018 It turns out the…


How The New York Times and BuzzFeed merge data and creative

The goal of any marketer is to gain a deeper understanding of what their consumers care about. There are usually two sides to that coin: the underlying data that captures consumer trends and the creative campaigns that aim to elicit some kind of consumer response. But how can data drive…