November 2018


Uber on its ambition to move from a ‘viral app to a viral brand’

Uber has shifted its marketing focus from customer acquisition to brand reputation after the company experienced its first decline in rides last year as trust issues and bad press plagued the business. Speaking at Madfest London on Wednesday (28 November), Uber’s head of social media and content for EMEA, Kelly…


Pizza Hut, Unilever, Volkswagen: 5 things that mattered this week and why

Pizza Hut launches loyalty scheme in the UK Who doesn’t like free pizza? Nobody is the answer, and so that’s the premise of Pizza Hut’s newly launched loyalty programme. The Hut Rewards scheme offers customers reward currency, called ‘slices’ for every £10 they spend. Get five slices and customers get a…


Cyber Monday 2018: the best tech deals

Black Friday may be over, but the deals are still going strong. That’s right, it’s Cyber Monday, and that means even more chances to save on your holiday shopping. So if you missed out on that great console deal, new pair of headphones, upgraded TV, or smart home speaker: don’t…


Black Friday 2018: these are the deals worth your money

Black Friday 2018 is here, meaning now is the best time to find a discount for mostly everything on your wish list. That goes for tech, too. Every big box retailer, both online and in-store, is offering doorbuster savings that start today, and many of the best deals will last…


Black Friday 2018: these are the deals worth your money

Black Friday 2018 is here, meaning now is the best time to find a discount for mostly everything on your wish list. That goes for tech, too. Every big box retailer, both online and in-store, is offering doorbuster savings that start today, and many of the best deals will last…


Black Friday 2018: these are the deals worth your money

Black Friday 2018 is here, meaning now is the best time to find a discount for mostly everything on your wish list. That goes for tech, too. Every big box retailer, both online and in-store, is offering doorbuster savings that start today, and many of the best deals will last…


MIT researchers create plane that flies without any moving parts

Researchers at MIT have developed a plane capable of flying without any moving parts, reports MIT Technology Review. The feat was achieved using electroaerodynamic propulsion, which uses a pair of electrodes to push around ions and create ionic wind. The phenomenon has been known about since the 1960s (in fact,…


The millennial effect: Generational divide in IT

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers. … Read more Source: Ecommerce Week.