January 2017


Amazon had the weakest response to Trump’s immigration ban yet

Amazon has advised employees from countries affected by President Donald Trump’s temporary immigration ban from seven majority-Muslim nations to avoid traveling outside the United States, and is working on “contingency plans” for those who are currently abroad, according to an email provided to The Verge. Unlike some other major tech…


FBI request for Twitter data may have breached legal guidelines

FBI requests for data from Twitter may have overstepped what is legally allowed, according to legal experts, citing two warrantless surveillance orders the social network received.   Each of the two orders, known as national security letters, specifically request information that can include email header data and browsing history. It…


R/GA LA expands leadership team

R/GA LA has expanded its executive team with three new additions. Adrian Barrow has joined in a new role as executive strategy director, Brandon Mugar has joined as co-executive creative director, and Jai Tedeschi, executive production director, is transferring from R/GA London. This fills out a robust leadership team that includes Kalle Hellzen, co-executive…


How Tesco’s £3.7bn Booker deal will impact its brand

The Booker deal means Tesco will have 8,000 click-and-collect sites in the UK It’s safe to say Tesco’s £3.7bn acquisition of Booker, the UK’s biggest food wholesaler, has sent shockwaves through the retail industry. As Tesco’s CFO Alan Stewart frantically checked his iPhone for updates on the supermarket’s shares in…


BBDO Promotes the Creative Behind Barbie’s Reinvention to CCO in San Francisco

Over the past year-plus, Mattel has brought Barbie into the 21st century with the help of its evp and chief brand officer, Juliana Chugg, and creative agency BBDO San Francisco. This week, the latter organization promoted Matt Miller, who led the Barbie effort beginning with 2015’s “Imagine the Possibilities” campaign, to…



Overwatch now has more than 25 million registered players

Overwatch, Blizzard’s fastest-growing gaming property, has just notched another milestone: 25 million registered players. The company’s official Overwatch Twitter account made the announcement earlier this afternoon. Just last October, the competitive first-person team shooter reached 20 million registered players, the fastest any Blizzard game had achieved that milestone. That means…


TaylorMade releases first ad featuring new signee Tiger Woods

Golf equipment maker TaylorMade hit the big time when it signed longtime Nike club and ball endorser Tiger Woods to use and endorse TaylorMade clubs. The brand took no time in introducing a new ad featuring the famed golfer, with its “Welcome to the FaMily” spot. The 15-second ad shows…


Purchase pressure: The mobile tactics that turn consumers off

Every day, consumers are met with marketing tactics that aim to speed up the buying process, from money-off incentives to limited time offers. Savvier consumers are aware of these not-so-subtle ways to lure them into stores and to buy online but some brands are using more questionable tactics to entice people to buy on…