December 2016


How Bing Ads Elite Partner iProspect Works To Make Change

There are still some features in Google AdWords that don’t apply to Microsoft Bing Ads. Elite Bing Ads partner iProspect’s Jeremy Hull has been working with Bing to get those added to give advertisers an easier transition to port campaign from one search advertising platform to another.


Poor data is costing brands 6% of annual revenue

Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail. Given the positive impact well-maintained contact data can have on campaign performance, it’s perhaps surprising that around 70% of the 300 companies surveyed admit to having incomplete or out-of-date customer data. And the…


Shell Just Made an Interactive Music Video Specifically for Snapchat

  Shell is rebooting the #makethefuture music video it launched last month that featured musicians Jennifer Hudson, Luan Santana, Pixie Lott, Steve Aoki, Tan Weiwei and Yemi Alade. It’s the same song—a cover of American Author’s “The Best Day of My Life”—but now it’s been reformatted for Snapchat’s vertical video and offers…





2016 year in review: It’s been a good year for…

On-demand services It seems convenience has become king, as brands move towards providing consumers with on-demand services at the click of a button. Uber expanded into food delivery with its UberEATS launch in June, allowing consumers to order food in a similar manner to hailing an Uber car. Deliveroo, perhaps worried…