November 2016

Marketoonist on the enduring appeal of PowerPoint

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here The post Marketoonist on the enduring appeal of PowerPoint appeared first on Marketing Week.

Mobile Now Main Channel For Web Access

Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web, new research shows. Occurring at some point in October, the shift marks a major milestone in the way we communicate, consume and share information.

The Meaning Of Black Friday

Has Black Friday lost its oomph? It almost feels like Black Friday week. I actually purchased some items on sale two days before Thanksgiving in physical stores. This year I’m on the hunt for deals online to buy in brick-and-mortar stores, rather make the purchase online, which I have not…

Location Behavior Could Drive Sales Online During Holidays

Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans to purchase.