November 2016

Twitter Rolls Out Mobile Support For Moments

Twitter is rolling out mobile support for Moments. “Create your own moments directly from your phone,” Twitter CEO Jack Dorsey tweeted Wednesday. Twitter began giving regular users the power to make their own Moments in September.


What’s programmatic costing you?

Earlier this week Goodway Group published a survey which tipped programmatic display ad prices to jump by as much as 20% over the next 12 months in a report entitled What’s Programmatic Costing You? The report looked at some of the dynamics likely to alter the cost of display ads…


Programmatic Ad-Buying Is Now Available for Social Influencers

  The trends, they are a-changin’. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content. ROI Influencer Media, in partnership with multiple programmatic platforms, like Rubicon Project, PubMatic, OpenX and Google’s DoubleClick Ad Exchange, is making that process a lot more simple….


Facebook buoyed by over 10% increase in Black Friday digital ad spend

Facebook has emerged as the big winner of a digital ad spending splurge by retailers over the key Black Friday and Thanksgiving sales bonanzas, racking up a 10.7% and 13% year-on-year uplift respectively. The bumper haul was attained on the back of a wider 17.9% and 13.8% rise in digital…


How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit employs a bilateral approach to online customer care, focusing separately on social media and communities, though both groups report up through the same department. Fitbit does a lot of customer listening in both, and the team has a system to “incorporate all of our great customer feedback into the products and…


Holiday spending is up in all 50 states, but CA and NY are tops

Consumers in California and New York were the biggest spenders from Thanksgiving through Cyber Monday, according to data from Adobe on online spend, average spend per person and growth rates by state over the long weekend that kicks off the holiday shopping season. For their part, Californians spent $1.7 billion over the…


Why Atlanta’s Brian Tyree Henry Is Really Into Instagram Lately

SpecsAge 34Claim to fame Stars as Alfred “Paper Boi” Miles on FX’s AtlantaBase New YorkInstagram @briantyreehenry Adweek: What’s the first information you consume in the morning?  Brian Tyree Henry: I read BuzzFeed—it’s great for following what’s going on amongst us millennials and what we’re talking about, and I take those silly…


Accenture Acquires UK Creative Shop Karmarama

The purchase is the latest move into the marketing services realm for Accenture, which has a major presence in the digital sector, and will boost the company’s brand strategy and mobile experience capabilities.


Researchers Claim To Take Control Of Tesla By Tapping Owner's Mobile App

An often-asserted downside of internet-connected vehicles is that they’re subject to various forms of hacking, including theft. On Wednesday, a Norwegian security company called Promon claimed to have found something like the Holy Grail of vehicle hacking—by compromising a Tesla owner’s Android phone, they could take control of Tesla’s mobile app…


Mashable and America’s Test Kitchen partner for six-part Facebook Live campaign

Mashable has partnered with America’s Test Kitchen announced a six-part series filled with food and DIY-themed episodes. The series will be produced and distributed by Mashable Studios. The series will feature Cook’s Science executive editors Dan Souza and Molly Birnbaum as the experiment in the kitchen. “The combination of Mashable…