October 2016

Oh My God, They Killed Email — Again!

Shall we just call email marketing Tiddles the cat because only a creature gifted with nine lives could surely compare to the digital marketing channel that is routinely “killed off” every time a startup launches a new messaging service. This week that honour goes to Facebook with Facebook Workplace. It…




Mobile’s Dominance Means There Are No Channels, Just Screens

  [unable to retrieve full-text content]More was spent on mobile in the first half of 2016 than desktop and tablets, so isn’t it time to talk just in terms of screen size rather than distinct channels? MORE …Mobile’s Dominance Means There Are No Channels, Just Screens Source: Mobile Marketing Daily…


Morrisons: ‘Customer cynicism will drive advertising standards’

Morrisons chairman Andrew Higginson says that customers’ cynicism towards brands will ultimately drive advertising standards. Speaking at the IAB’s Engage conference today (12 October), Higginson said he has learnt over the years that customers are “the smartest people on the planet”. As consumers have more knowledge and “power through choice than ever before”,…


Google acquires FameBit to strengthen its branded content on Youtube

  Google has acquired FameBit, a marketplace that helps marketers connect with social influencers, in a move intended to help promote YouTube’s potential to offer branded content. The acquisition will provide agencies and brands with more automation and data insights when connecting with digital talent and is intended to broaden…


Amazon: Today, Steaming Music; Tomorrow, Fresh Meat

Amazon’s intrusion into all civilized areas of commerce continues apace with the launch today of its on-demand streaming service, Amazon Music Unlimited, even as the Wall Street Journal reports that it is preparing to build small grocery stores that would stock perishable items as well as, possibly, convenience stores modeled…


Kew Green Group appoints House PR to hotels brief

Kew Green Group Ltd has engaged House PR to handle trade PR. The agency has been briefed to build the profile of Kew Green as a major player in the hospitality sector as well as cementing its position as a builder of careers in the hospitality industry, both for current…