October 2016

Digital Marketers Are SO Immature!

This may not come as a huge surprise, but a clear majority of digital brands consider themselves to be pretty immature. That’s according to fresh findings from Adobe, which surveyed 735 digital pros in the United States, the United Kingdom, France and Germany.Rather than emotional or developmental maturity, Adobe wanted…


NHL Reaches Out To Fans With Increased Digital Presence

Hockey fans have more ways to connect with the National Hockey League and their favorite team.  First up, the NHL in launching a new mobile app called Arena that is similar to the Ballpark app created by Major League Baseball Advanced Media.  The similarity between the apps makes sense with NHL…


Perfect365 App Helps Makeup Lovers Get Creative

[unable to retrieve full-text content]Random iPhone App of the week: Perfect365 is a makeup app created by ArcSoft that I wish existed decades ago. Using virtual makeup tools and a bevy of color options, users can create customized looks and play around with looks to find the perfect look. Upload…


Facebook Pushes ‘App Remarketing’ For The Holidays

Heading into the holiday season, Facebook is hoping brands will consider “app remarketing” on its platform. Simply put, the strategy is being sold as an opportunity to build custom audiences based on the actions customers take — or in some cases, haven’t taken in a while — in your app….


The Future Of Consumer Targeting Lives At Intersection Of Digital, Physical Data

Marketers today are flooded with data. This is a huge opportunity, as the potential for a more comprehensive view of consumer behavior is unprecedented, enabling better targeting of prospective and current customers. The natural expectation is that the dramatic growth of e-commerce and rise of online channels leads marketers and…


Paid-Search Text Ads Outpace PLAs For Halloween

With less than three weeks to go, finding a Halloween costume for the kids seems like the least important event as we head into what feels like the most volatile U.S. presidential election year in history. Nonetheless, here’s a little Halloween paid-search trivia to briefly take your mind off politics….


Snapchat, The MTV Of 2016

[unable to retrieve full-text content]This past week, Snap, Inc. was reported to be planning a $25 billion IPO, not surprising us – or anyone in the ad business. Any company that reaches, on a given day, 41% of 18-34 year olds in the U.S. is going to get noticed. MORE…


Snapchat, The MTV Of 2016

Snapchat is making news this week, not only planning an IPO but also pulling a Facebook by de-emphasizing the media content in its Discover sponsored section. Doesn’t that sound familiar? I wrote about Snapchat in April, noting it had become the flavor of the month, at least as far as…


Adobe Expands Document Cloud With 3 New Features

[unable to retrieve full-text content]Adobe announced updates to its Document Cloud on Tuesday with additional editing features and a new tool for digital signatures that abides by upcoming regulations in the European Union. MORE …Adobe Expands Document Cloud With 3 New Features Source: Mobile Marketing Daily