October 2016

Could Music Unlimited be a step too far for Amazon?

On Wednesday evening Amazon unveiled its music streaming service Music Unlimited in the US, while announcing that the UK launch will happen later this year. The online retail giant is known for disrupting markets, but could this move be one step too far? Music streaming is a lucrative market. In…


Get In Their Heads For Successful Ads

With Neurons, inc. using the latest tools and insights from neuroscience to measure, understand and affect human decision making, and TrueImpact noting that 90% of all decisions are driven by feelings, MediaBrix authorized a study to test different ad delivery methods. The study tested users’ reactions to ads delivered in…


Verizon warns it may walk away from $4.8bn Yahoo deal

Yahoo suitor Verizon has warned it may walk away from the $4.8bn buy-out amidst the ongoing fall-out of a huge data breach suffered by the internet business -potentially the largest yet recorded. In a statement the telecoms firm warned that the breach, which affected some 500m users may have a…



40% Own A Smart TV, 35% Still Have A VCR

One of the more significant connected devices in the home may end up being the smart TV. While more consumers add Internet-connected devices such as thermostats, security systems, locks and lighting over the long term, people in the short term are increasingly streaming content through their connected TVs. Four in…


Google To Regain MRC Accreditation For DoubleClick For Publishers Mobile Impressions

A filing from the Media Rating Council (MRC) describes the accreditation suspension status of Google DoubleClick for Publishers (DFP) “mobile Web served Impressions and DFP Active View desktop viewability related statistics.” The suspension status occurred in September, but the accreditation was revoked in July, according to the MRC, which notes…


Mobile Data Attracts More Investment Dollars

As smartphones become central to our lives, it’s no wonder that investors are so hot on mobile data.   To that end, mobile data platform mParticle just received $17.5 million in fresh funding from Bain Capital Ventures, and existing investor Social Capital. The additional funding brings the company’s total capital raised…


LiveRamp Launches IdentityLink To Enhance Cross-Channel Data Resolution

LiveRamp on Wednesday announced the launch of IdentityLink, a product aimed at unifying siloed data across on- and offline channels. LiveRamp offers the ability to onboard all data from any channel, including addressable TV, direct mail, programmatic advertising, point of sale, mobile, CRM and social, to 100s of marketing platforms, …


Google Penguin 4 Lives In Real-Time — Why Sites Didn't Recover

Penguin 4.0 has finished rolling out, after four years. The algorithm was introduced by Google in April 2012 to deal with link quality. Gary Illyes, who works on ranking and various SEO policies and processes at Google, confirmed that the real-time spam algorithm has completely rolled out, in a Twitter…


DAA To Start Enforcing Cross-Device Privacy Rules In February

Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply with the industry’s cross-device privacy code by February. MORE …DAA To Start Enforcing Cross-Device Privacy Rules In February Source: Mobile Marketing Daily