September 2016

Build in-house or outsource? It’s not a simple choice

Deciding whether to handle resources internally or externally may seem easy, but getting it wrong can cause long-term damage Build or buy? This question teases out many of the issues facing a company. Photograph: Anders Brohus/AP How does a company know what resources should be developed internally versus what should…


Mobile To Slow Growth For Ecommerce Holiday Spending

Consumers tend to spend less on mobile devices than on desktop, which will lead to slower ecommerce growth this holiday season, according to data released Friday. In fact, the report suggests that on average consumers spend roughly 22% less on mobile than on desktop. NetElixir dug a little deeper to…


Put Your AirHands Together For The iPhone7

There are hundreds of millions of smartphones out there, and tens of millions of people who have no big urge to upgrade right now. So the introduction of the iPhone7 — “now featuring no earphone jack!” — won’t change the business overnight. But Apple has a way of moving the…


Track your goals with campaign groups and performance targets

AdWords provides powerful tools to help advertisers grow their business. For example, if you’re about to launch a new holiday campaign, you can use TrueView ads on YouTube along with banner ads on the Google Display Network to drive brand awareness and more holiday sales. To make it easier for…


Engaging the younger generation

Surprisingly the younger generation (often labelled as the Millennial Generation or Generation Y, or plain 18-29 year olds) have a preference in the way want interact with brands, and it’s not necessarily how marketers think. I recently overheard a marketing exec, who clearly thought he had his finger on the…


Changing face of media

pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television.   The media industry has changed. The emergence of digital technologies has seen to that, more people are reached by media and more frequently than ever before. With more people engaging with media why do we…


Changing shape of content

pl. me·di·a: A means of mass communication, such as newspapers, magazines, radio, or television. The media industry has changed. The way media is delivered, the way we consume media has changed. It was not that long ago the majority of content was created by professionals and published by professionals, content…


Changing face of retail

The retail sector has changed. The emergence of digital technologies has seen to that, more people are engaging with brands and more frequently than ever before. With more people engaging why do we continue to hear stories about the retail companies struggling to prosper? THE FOUNDATION HAS CHANGED. If we consider…