September 2016

Advertisers Are Ready For Intelligence

More than half of companies participating in a recent survey said the applications they find the most essential apply intelligence, meaning that they have the ability to anticipate the outcome and take or suggest the next action. The intense focus on artificial intelligence at Advertising Week supports this point. Fifty-three…



LinkedIn Your Way to Your Next Deal

Image credit: d8nn / Shutterstock.com What do you do when you need to get to a person or a company? It used to be that when you needed to get through to somebody you didn’t already know you had to pick up the phone and persuade that skeptical receptionist/gatekeeper. Remember…


Fantasy Sports Fans Field A Touchdown With Data Search Engine

Fantasy sports fans may claim a touchdown at the news of a niche search engine that provides stats and analysis to make it easier for players to create winning starting teams. The data-geek founders call the search engine Spearch. The site, which aims to speed up the process of analyzing…


Twitter Fights For Center Stage With Presidential Debate Streams

For better or worse, people are seriously pumped for the presidential debates. (Given the evident bloodlust, the Coliseum in Rome seems like an appropriate venue.) To harness some of this excitement, Twitter will stream Bloomberg Television’s live broadcast of the brawls directly on its platform.If you don’t recall, Twitter and…


How to Build Backlinks Using Your Competitors’ Broken Pages

We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors’ broken pages that have been linked to by external sources. Allow me to elaborate….


Social, Not Search, Gaining More Of Marketers' Budgets

Marketers are willing to open their pockets and trust Google, Bing, and Yahoo to charge the appropriate cost per click while protecting their brand search term, but this year they will open their wallets just a bit wider for Facebook. While 41% of retailers say paid search and 47% of…


How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

Content marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others. At…


University marketers: try making your message more Snapchatty

  Snapchat is quick, informal and hugely popular. Use it to bring your students together to share experiences and celebrate triumphs Using Snapchat for marketing is all about ‘delivering a message in an authentic and original way’. Photograph: Peter Macdiarmid/Getty Images If you think Snapchat is only used in universities…


Latest Apple Gadgets Lack 'Wow' Factor

Now you see it, now you don’t. Ahead of its official launch, Apple mistakenly tweeted out the iPhone 7’s sexiest specifications. We learned at that moment that the latest iPhone is a lot like the last several iterations — but with a new water-resistant shell, dual camera system, stereo speakers,…